How To Market Your Jewelry Direct Sales Business

Gardening is the term we use at Party Plan Divas to describe Marketing – basically “planting seeds” of success through handing out business cards, brochures, etc.  Adding a little “gift” – samples, candies, embellishments, etc – is a great way to give your information a lasting impression, adding some personality and pizzazz to a normal business card.

At least once a week I get an email asking for ideas for how Jewelry Consultants can create inexpensive Gardening Gifts, since they obviously can not “sample” their jewelry.  This week while shopping for a fun craft activity at Hobby Lobby with Littlest Diva I discovered “diamond confetti” – the perfect embellishment for all Jewelry Divas.  Check it out -

What are other ideas you can think of for Jewelry style Gardening Gifts?

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BOLD Goals for Second Half of 2013

freedom liesHere we are at the beginning of the second half of 2013. How are you doing with your goals you set for yourself this year – both personal and with your direct sales business?  Chances are most of you are not where you want to be, while some of you have far surpassed where you thought you would be by this time.

See that is the thing about Goals – some people set them and achieve them every single time.  For others though it is more common to set a goal, hit the ground running, only to eminently fail and spend weeks if not months beating ourselves up for failing. Then New Years or some other big Goal Setting time rolls around – and we repeat the process over and over again until we get to a place of avoiding Goal Setting all together.

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How To Book More Parties

At-Home-PartyKeeping a full calendar is critical to the success of your Home Party Plan Business. But how do you book up your calendar?  And once you have some bookings, how do you get people to continue to book so that you do not have to keep going out Gardening over… and over… and over!?!

Home Parties are the lifeline of the Party Plan Industry, and though there are all kinds of other ways to run your business – Catalog Parties, One on One Consultations, Expos and Events, etc – nothing is going to get you achieving your goals faster than doing an in home party. Whether you are a brand new consultant or a seasoned leader, we all need to have a consistent stream of parties in order to make our businesses truly successful.

Here are some tips for Booking Parties from Parties AND Booking Parties from Scratch.  This is a live Conference Call from the Party Plan Divas Membership.

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Also, check out how to use a Party Bank to keep your calendar full year round!  You can easily make one using a binder with tabbed dividers, or order one from the Party Plan Divas Shoppe!

Check out the video on how to use the Party Bank here:

For more tips on Booking Parties you can check out the Free Message Boards from Party Plan Divas.   For more trainings like this one, as well as an extensive Video and Template Library full of the hottest new training for today’s Party Plan Industry join Party Plan Divas today!

What are some tips you have used for Booking Parties? Share them with us below!

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Organizing Your Office – Hostess Folder Success

Hey Lynsey – Any tips or suggestions for a filing system for party plan? I’m setting up a new office after moving and want to start fresh. I have new binders and a new filing cabinet. Where to start…. ??? – Cindy Denning, Close To My Heart Consultant

Hey Cindy! Great question! And congrats on the new office!  :)

There are a few different systems I have in my office to keep everything organized and together where I can get to anything at a moments notice.  One of the most important systems though is my Hostess/Party files.    Your Hostess Folders are worth their weight in gold, and used properly can easily be the most important tool for business that you have.

Here is a video on how to organize your Hostess / Party Folders -

A few more tips:

First – the most important part – The Hostess Worksheets.  I have created two Hostess Worksheets for you to use in your Hostess Folders.   You can download them here – HostessWorksheetI and HostessWorksheetII

Each Party gets a Hostess Folder as soon as it is booked. Fill in the top of the first Hostess Worksheet I as soon as you get the party booked. The Hostess Worksheet I should be stapled to the inside left of a file folder, the Hostess Worksheet II stapled to the inside right of the file folder. Everything for this party will be kept in this folder. The Hostess Worksheet I has an outline for you to use when making your Hostess Coaching phone calls.

File your Hostess/Party Folders by chronological order according to the date the party was held.  That way if someone calls and says “I was at a party about a month ago but I do not remember my Hostess’s name,” you still can easily put your hands on the folder that will include her order.

Keeping your Hostess / Party Folders neat and organized is a critical part to organizing your business!   With a little preparation, you can make keeping these tools organized a breeze!

Must Have Direct Sales Tools – The Party Bank

Lynsey – I was just curious if you can explain the party bank to me a little more. I am trying to get a more in depth knowledge of these tools and how to use them. – Erica Ardali, Passion Parties Consultant

Hey Erica! Absolutely!   A Party Bank is a place to keep a running list of people who have said they “want to have a party after… blah blah blah.”  Here is a video to show you just exactly how it works -

How many times has someone told you, “I have got to have one of these parties when my house is finished!” Or maybe “My friend is getting married this summer. I’m going to call you!” So many times we let that money (not to mention the potential recruits) walk right out the door. That person who was so excited may lose your business card within hours of the party. By the time they want to book they may have run into another consultant or maybe even someone from another company who was ready to accommodate them. Now you will be ready!

This Party Bank is designed to remind you of all of those “when’s” and keep you organized and on top of your Customer Care. When someone tells you they want to book a party when *whatever happens* you’ll be ready to meet their needs. In the process you will be the most professional Consultant that person has ever come into contact with.

Here is how it works… Let’s say its January and Joan tells you that she wants to book a party but her house is being remodeled and won’t be finished until March. Put all of Joan’s contact information on your March pages as if you are booking her along with the fact she is remodeling her home. Then Sheila comes back to the order room and tells you her friend is getting married in May, and she thinks this would be fun. Turn to May and plug her in! Then here comes Melissa who mentions that she and her husband are celebrating their 25th anniversary in October. After she leaves the ordering room, write it down.

In February call Joan to see how the house plans are coming or maybe drop a card in the mail to her that says…Can’t wait to see your house when it’s finished! She will be so impressed that you are staying in touch with her. She’ll probably give you a call to book her party. If not give it a couple more weeks and call back. If the house is taking longer than expected simply move her in your Party Bank. I would send Sheila a card in early March to let her know your calendar is filling fast so if she wants to treat her friend to a girl’s night out in May it’s time to book! She will also be impressed that you remembered. Who knows the wedding plans may still be on or they may not. If not then she needs a stress relief party! Then there was Melissa who mentioned that she’s celebrating her 25th anniversary. Won’t she be so surprised to receive a happy and a discount coupon in the mail from you 10 months later!

If you get in the habit of listening you will become the professional business woman you always wanted to be and your customers will be very impressed!

How To Use TweetGrid For Twitter Parties

Each month the Party Plan Divas hosts a Twitter Party where we talk about some of the hottest topics in the Direct Sales Industry.  It is a fun, fast paced event that you can learn new business ideas, meet other Divas, and brainstorm for ways to build your business.  Each month I am asked HOW to participate in a Twitter Party, so I made a quick video to show you my favorite tool – TweetGrid.

TweetGrid is a powerful Twitter Search Dashboard that allows you to search for up to 9 different topics, events, converstations, hashtags, phrases, people, groups, etc in real-time. As new tweets are created, they are automatically updated in the grid. No need to refresh the page!

If you have any questions, please leave a comment below!  Otherwise I look forward to seeing YOU at the next Party Plan Divas Twitter Party on Wednesday, October 24th at 8pm CST. Follow the hashtag #partyplandivas to participate! We will be talking about Holiday Sales Success with Black Friday and Cyber Monday!

Home Party Ordering Room Success

Hey Divas!  Thank you to everyone who dialed in today for our Open Conference Call for Party Plan Divas.  All this month we have been talking about having “The Perfect Party” and we wrapped up today with training for what happens in the Ordering Room.   You can download the Training Workbook here – OrderingRoomSuccess and listen to the recording here:

Take advantage of the Party Plan Divas Membership Special by clicking HERE, and I will manually upgrade your account.  :)  I look forward to working with you!

Home Business or Glorified Hobby?

Straight from Dictionary.com:

hob·by

–noun, an activity or interest pursued for pleasure or relaxation and not as a main occupation Ex: Her hobbies include stamp-collecting and woodcarving.

Are you running a business or a glorified hobby?  How do you know?   With millions of Home Party Plan Consultants, how do you REALLY determine whether you are just a hobbiest or a true business owner?  The answer is simple if you are willing to be brutally honest with yourself, and answer these questions:

1. Do I have a clear set plan of action?

Though hobbies require a great deal of passion and time, they do not often have a clear cut plan.  Businesses on the other hand require a clearly defined action plan in order to truly succeed.  A true business plan includes plans for marketing, sales, competition, promotion, and investment goals.  A business plan should be very detailed and reviewed often to make sure you are on the right course.  If you do not have a business plan, now is a great time to sit down and design one for 2011.

2. Do I have a schedule?

Do you work at your business on a consistent schedule?  Do you set aside time in your day – EVERY DAY- to work your business?  Are you implementing your business plan mentioned in #1?  Have you scheduled and SHARED your “office hours” for 2011?  Remember that working the business doesn’t include reading emails, checking Facebook, blogging, etc.  It ONLY includes actual person-to-person actions, such as Gardening, Sales calls, Parties, Recruiting appointments, Hostess Coaching, and other activities that reach your bottom line sales results.

3. Have I set budgets for my business and am I investing in my business properly?

This is a really important factor. Many people start a business with visions of the money they are going to make and get quickly discouraged when they have to make investments to grow the business.  Or worse, they get discouraged when the business does not grow when they have put zero dollars into building the business.  It is a fact – you must spend money to make money. No one “got rich” without some investment… not legally anyway.  I know that you made an investment to your company by purchasing a Consultant Kit, but it does not end there.  If you decide what to spend, how much and where, you are working off a solid plan for growth. Include in the budget things like Gardening*, business cards, blog/web hosting, promotion, advertising etc. (by the way, the Diva Success System will never tell you to spend more than $50 per month into your business) If you know what your business will cost, and plan for it, you are less likely to give up when the going gets tough.

4. Speaking of money, AM I making any? (Do you even KNOW?)

Hobbies COST money.  Businesses MAKE money.  Do you even KNOW if you are making any money?  You can not determine whether you are making any money simply by looking at your bank account – that only shows whether you are SPENDING it or not.  To determine if you are running a business or a hobby get a calculator or spreadsheet and truly figure it out.  Your last party – did you make a profit?  Were there products purchased?  Where did you spend THAT money?  Did you reinvest it into your business according to your business plan (#1?) or did you go to lunch?  Did you spend it on fru-fru items to “play office” or did you stick to your plan?  Be honest.

5. Am I investing in my education?

Business owners know the importance of continuing education.  In Corporate America there are many courses and certifications that you must attend on an on-going basis in order to keep your credentials.  If you read books by business gurus like Donald Trump, Robert Kiyosaki, and others, they talk about the importance of learning. Learn something new- every day. Invest in your education through seminars, courses and magazines or books. You are investing in yourself, your business success and your future when you take the time to continuously learn. This is a great investment in your greatest business asset … YOU.

If you are not AT THE LEAST doing all of the above, chances are you are merely running a glorified hobby and not a true business.   When you are playing at the “hobby” level, you can not and WILL not realize the success you are hoping to achieve. By taking a few small steps, you can convert that hobby into a real business … and then and ONLY then will  you will start to see the dollars roll in, bringing you that much closer to your goals.

Take some time and answer each of these questions. Where there are gaps, start filling them in.  When you are starting a home business, it is tempting to play and enjoy your new-found freedom but you need to set the solid foundation for your business if you want it to succeed.

“I Think It Is a Pyramid Scheme”

One of the obstacles all Party Plan Divas must overcome is the dreaded “Is this a pyramid scheme” conversation.  This funny video does a great job at showing how ridiculous some of these conversations (and people) can be.  This is of course just for fun, but it sure does have a valid point.  Enjoy.

Struggles of a Direct Sales Romance Consultant

Dear Lynsey,

I am a Romance Consultant and I have a great bunch of loyal clients and community supporters, but I find that sometimes I have more doors shut in my face than I would if I were with like a jewelry or candle company. There are places I just can not seem to get into because they can’t get past the toys. I have started not even mentioning the toys as I sell a whole catalog of other stuff, but people know us by the toys so they say things like “This is not a route our business wants to take”. I’m getting better at dealing with rejection but it’s  a little discerning. Any suggestions?

Unfortunately, even as far as the World has come, there are a great many people who still pass judgment on the Adult Party Plan Industry. Even more unfortunate is the many Consultants who run their businesses in a less than respectable way, giving those with a raised eye brow more reason to judge.

Remember that you only get one chance at a first impression – so how are you presenting yourself? Are you dressed for success?  Are you using proper, respectable language?  Do you look like a strong, confident business woman? Remember that communication is just as much HOW you say something as it is WHAT you say.  Body language us huge!  Remember also that being “sexy” in that industry is one of the worst things you can project.  You want to be thought of as a respectable business woman, not a floozy.  Your main clientele is women – not men – and women do not respond well to other women trying to exude sexiness. It is not the first impression you want to make.

You talk about not mentioning toys – statistics show that less than 25% of sales come from actual toys.  So absolutely, focus on the main purpose for your parties – strengthening relationships. Replace your words – use terms such as romance, intimacy, making love, sensuality… it’s really NOT all about sex.

As a Romance Consultant you must present yourself as just that – a ROMANCE Consultant.  Romance is not necessarily about sexuality.  Your job is to educate women (and men) on how to keep the romance alive when “life” gets in the way. Even those individuals who raise an eyebrow over your occupation can not argue that romance and intimacy is seriously lacking in many of today’s relationships – shown of course by the 60% divorce rate in America.

You are a Relationship Coach, first and foremost.  If you do not focus on the sexuality side of the business, it will show that you are genuinely working to help people strengthen their relationships, not just sell “sex toys.”  Carry yourself to a higher standard and remember that the world is incredibly transparent – meaning everything you say, do, tweet, etc is being seen by more people than you will ever know.  You must be mindful of every single thing that you do, and get in the habit of asking “is this something I want to reflect on the way people treat me in business?”

People will treat you in accordance to the kind of person you present them with – if you come in as a strong, helpful, respectable business woman who is “helping to bring down the divorce rate one marriage at a time,” people will be much more receptive to what you have to offer.