Earlier this week while watching TV I saw a commercial forHome Depot, and their new (well, new to me!) tagline: “Never Stop Improving.” I LOVED this and immediately headed to Twitter and Facebook to share. I, of course, got many “Likes” and “Retweets” and it made me think of all of the great Company Slogans out there today.
Last week when we discussed Branding on our Party Plan Divas Weekly Members Conference Call, we talked at length about taglines and slogans that are memorable, catchy, and exude an emotional response which coincides with a customer’s experience of the brand. Taglines or slogans are a critical part of branding as they go beyond simply a name to really create the image for your brand. During our call, we also discovered that many times customers would remember the slogan before they remembered the brand.
I took the topic to our Message Boards and asked the Divas to chime in with their favorite slogans and taglines from well-known businesses and organizations. Here is the great list we compiled:
We Love To See You Smile. ~McDonalds
Where do you want to go today? ~ Microsoft
Impossible is nothing. ~Adidas
Expect Great Things. ~ Kohl’s
Good Food. Good Life. ~Nestlé
With Us, It’s Personal. ~Rite Aid
Expect More. Pay Less. ~Target Corporation
The Power to Be Your Best. ~Apple
We Work Hard So You Don’t Have to. ~ Scrubbing Bubbles
Reach out and touch someone. ~ AT&T
One world, one dream. ~ Beijing Olympics 2008
Buy It. Sell It. Love It. ~ eBay