Tips For A Great Customer eNewsletter

Try Constant Contact FREE for 60 days!Offering a Customer Newsletter (or eNewsletter) is one of the most TIME effective and COST effective things you can do to increase your Party Plan Business in big ways.  Reports show that companies that use eNewsletters have seen an increase in business both in first time sales and even larger increase in returning sales.   eNewsletters can also increase your customer loyalty, referrals, and enhance your reputation as an “expert” in your field.

But how do you know you are writing a great eNewsletter?  Here are some tips for making each eNewsletter that you send an exciting, effective marketing tool.

Carefully plan out your content.

Each eNewsletter should include these five vital pieces:

  • a welcome note from you
  • a product highlight and/or special with testimonials
  • hostess rewards with a call to action to “book your party now”
  • information on the business opportunity with a call to action to “join my team”
  • and an informational article relating to your industry

The welcome note should be a personal, upbeat note in your own words that thanks your readers for reading the newsletter, tells a bit about something you might be “excited” about, things going on with your business etc.  Make sure it is positive and upbeat – it will most likely be the first thing your customer reads.  Make sure it makes a great first impression.

Always highlight a single product or product bundle with a link to purchase going directly to that product check out page if possible.  Include a picture, description, sale or special if applicable, and a testimonial – even if it is your own!   Include a call to action (“Order Now While Supplies Last”) to create a sense of urgency and inspire your reader to purchase.

Hostess Rewards and Opportunity should be in every single eNewsletter you send out!  You never know who might receive your mailing at “just the right time” for them to book a party or join your team.  Your Hostess Rewards should include the sales or specials for the upcoming month – encouraging bookings early in your month to help “front load” your month to increase your monthly volume.  Also include a call to action with these as well.

A Informational Article turns your eNewsletter into a resource instead of simply a sales page.  By offering “free” information – tips, ideas, strategies, etc – your readers will come to know that your eNewsletters are full of useful information for them – even if they do not intend to purchase at this time.  Instead of simply deleting the eNewsletter, they are more inclined to open it to see what they might learn.  Your readers will be drawn in with the article, and may venture over to reading your sales pieces as well.  Either way you are continuing to show that you are knowledgeable in your field and willing to share what you know.

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Build Your eNewsletter List.

Even if you have the best, most well written eNewsletter EVER – if no one is receiving it, your business is not going to benefit at all.   The larger your mailing list, the more beneficial each eNewsletter will be.

At your parties, ask your party goers for their email address to add to your email newsletter list.  If you are using the “Three Ways to Be Involved” introduction at your parties, include the eNewsletter offer when talking about benefits of being a customer or client.

Write a report or eBook to offer for free to everyone who signs up to your eNewsletter.   eNewsletter software such as Constant Contact give you the option of creating an auto responder which can give your brand new readers a free eBook or report when they opt-in to receive your eNewsletter.  The report can be “Top Ten Tips” for your industry, a great “how to” report, etc.  Remember, YOU are an expert – and the training you receive from your company is meant to build your business.  Share what you know!

Invite people to join your eNewsletter via your Social Media outlets, email, voice mail, etc.  With an Opt-In form – which most all eNewsletter software offer you – you can offer the opportunity for people to sign up for your eNewsletter no matter where they live, what time zone they are in, etc.  Your Opt-In form will be there 24 hours a day, 7 days a week.  So spread the word about your Newsletter on your Facebook Fan Page, Twitter, account, LinkdIn, in the side bar of your blog, in the signature on your email – everywhere!

Timing Is Everything.

The whole foundation of Party Plan Divas is a Time Management System that I have specifically created for Party Plan Consultants.  If you follow the Diva Success System, you know that I recommend your eNewsletters are sent out on the 20th day of each month.   This may go against other trainings you have seen that suggest sending them out near the beginning of the month, but let me explain why the 20th is an ideal time frame for your eNewsletter.

Sending later in the month creates that sense of urgency with your sales and specials because the “offer” is only good for another 10 or so days.   When you receive a “sale” that is good for an entire month, it is easy for a customer to think “oh, I want that, but it can wait till next payday.”  Chances are you will be long forgotten about by the time that next payday rolls around.

The 20th day of the month also gives you time to get some Hostess Coaching in – even if your Hostess books for the very first day of the next month!  Let’s say you send out your eNewsletter the morning of February 20th, and you receive an email or call of a hostess asking to have a party on March 1st – that gives you a full eight days to get invitations in the mail, get her some catalogs to show for outside orders, etc.  You can still get some of the vital Hostess Coaching steps in even with a party the very first day.

Likewise with the Business Opportunity information, most every Party Plan Company has a blueprint for getting started on the right track in the first month of her career.  With that in mind, you have the 8-11 days from the time the eNewsletter is mailed out until the first day of the following month to meet with her, tell her more about the opportunity, etc – even to schedule a KickOff Party if you choose to get her started at the beginning of the month and help her have a fantastic “first month in the business.”

With eNewsletter software you can also track your statistics to see who opened your eNewsletter, what they clicked on, and whether or not they shared or forwarded the email.  You can easily track what works – and what doesn’t!

 Be Consistent

With anything else in your business, consistency is key.   This is why I recommend The Diva Success System – it helps you to stay on track and solidify a system so that you can maintain consistency on every aspect of your Party Plan business.  Your eNewsletter readers will come to know and expect an email from you each month, and will look forward to readingTry Constant Contact FREE for 60 days! what you have in store for them every single month.  Sporadic, thrown together emails are obvious and annoying, and show disorganization within your business.  Create the habit, get in the routine, and give your eNewsletter the same priority as every other part of your business.

An email Newsletter is a phenomenal way to increase your business quickly, economically, and effectively right from your home.  You can work on your eNewsletter with your children at home, with or without a car in the driveway, or even in the middle of the night when you finally get some time to concentrate. You do not have to pick up the 600 pound phone, or worry about what you are going to “say” to someone.

Whatever your situation, you can begin right now to increase your business using an eNewsletter.

 

JuJu Belle Review and #Giveaway

Welcome to the Diva Holiday Gift Guide! Every day in November I will be highlighting some of the hottest new products with fantastic giveaways from Party Plan Consultants around the USA! Help support small businesses this Holiday Season by shopping from Party Plan Consultants and make a difference in someone’s life! You are going to be shopping this season for your loved ones, why not help some one directly by buying through an Independent Consultant in Party Plan? Happy Shopping!

 

JuJu Belle..Define Your Freedom

Kicking off the Diva Holiday Gift Guide is Amy Speed, Independent Consultant for JuJu Belle, a new fashion jewelry company!

“JuJu Belle is a direct-selling, party plan company specializing in a unique interchangeable jewelry system.  The beauty of our jewelry is the ability for every customer to design and create pieces to reflect their own unique personality.”

I received a “Pretty In Pink” set… which I have to admit… I LOVE.  The 22′ ball chain is a nice heavy high quality metal, and each interchangeable charm was sparkling and beautiful.  I had fun putting my necklace together – first the way that the catalog shows, and then changing it around a few times to give it a whole new look.

JuJu Belle has over 700 individual items with more being added monthly.  You can match a JuJu Belle ensemble to your wardrobe, personality, hobbies, sports teams, and more!   With a unique Hostess Program and a generous Compensation Plan, JuJu Belle has great potential as a new and coming Party Plan Company!

 GIVEAWAY:

I am very excited to be able to offer one of my readers their very own Pretty in Pink set from Amy Speed, Independent Consultant for JuJu Belle!

MANDATORY ENTRY:

Sign up to follow Amy’s blog by entering your email address in the left hand side bar.

EXTRA ENTRIES:

  • Follow PartyPlanDivas on Twitter {2 extra entries}
  • Sign up for the Quick Tips eNewsletter in the right sidebar of this blog {2 extra entries}
  • Tweet about giveaway {up to 3 times per day 1 extra entry each tweet} –
    “Win a JuJuBelle Pretty In Pink Jewelry Set from @partyplandivas and @amyspeed  http://wp.me/p1HIY7-1aM Ends 11/14 US Only #giveaway“
  • “Like” Amy Speed, Independent JuJu Belle Consultant Facebook Page {1 extra entry}
  • Comment on another post on PartyPlanDivas.com {2 extra entries}

Make sure you leave 1 comment for each entry to get credit!! Contest ends Monday, November 14, 2011.

8 Questions To Ask Before Choosing A Home Party Plan Business

With the economy in the state that it is in, and dozens of Newspapers and TV Shows recommending the Direct Sales Party Plan Industry, people are coming by the thousands to find which Home Based Party Plan Business is right for them.  But how do you know which one to choose?  How do you know which one will be a good fit for you?

Thankfully there are literally hundreds of choices of Party Plan Companies all offering exceptional products and generous compensation plans.   In fact I would even go as far as to say you can guarantee success in ANY of the Party Plan Companies available – IF it is the right “fit” for you and you commit yourself to working the business.  So how do you know which one is the right fit?  Ask yourself these questions:

1. WHAT are you passionate about?

We all have a passion for something.  What kinds of things can you get really excited about?  Were you the girl helping everyone put makeup on for Prom?  Or do you enjoy cooking home made meals for your family?  Maybe you enjoy preserving people’s memories in pictures or decorating a home.  Or maybe you are the “Bling Queen” and love to help women feel fantastic adding just a bit of sparkle.

The truth is there are going to be down days in this business, and it will be your passion that gets you through them.   Ask yourself honestly what kind of product you can be so passionate about that you keep on keeping on, even when people are telling you no.

2.  WHAT are you strengths? 

If you were applying for a job position, what would the strengths be that you are bringing to the table?  Are you organized? A good communicator?  Do you like talking to groups of people or one on one?  Can you talk about delicate subjects and clearly communicate your recommendations?  Are you a good problem solver and interested in helping others?

3. HOW will you work?

Another great opportunity that the Party Plan Industry has to offer is freedom to work your business in different avenues.  Do you want to throw fun parties for groups of women?  Or sit one on one for consultations?  Do you want to work mostly online, or hand catalogs and brochures out around town?  Can you travel?  How many hours can you really commit to building your business?

4. WHAT does it cost to be in business?

Many times the only price that is ever advertised as a “getting started” cost is your initial Consultant Kit.  However, once you have signed the dotted line, you are then made aware of all of the other fees: credit card processing, monthly minimums,catalog prices,  order processing fees, party fees, Hostess Rewards, renewal fees…. Get the facts up front and do not be surprised later.

5. HOW often are new catalogs/product lines released?

Companies continuously add and remove products from their product line, but knowing how often you will be changing your demonstration or adding to your kit is important.   “New products” is a great reason to keep in touch with your customers, but changing your demo every month may also pose a problem.  Ask other Consultants how their “cycles” tend to run, and how their Corporate Offices handle the release of new products.

6. HOW will you get paid?

To someone new to the Party Plan Industry, a Compensation Plan can be pretty overwhelming.  Sadly many companies in an attempt to “stand out” are making their Compensation Plans harder and harder to understand.  When you have narrowed down the product line you want to carry from Question #1, and you have narrowed down the companies from #2 and #3, talk to Consultants from your remaining options and ask them specifically HOW they get paid.  Do they earn commission – money paid out collectively based on sales of a certain time period, or do you get a buying discount – where you purchase products at one price, and sell for a higher price.  Also, when you are paid on your team bonuses, are you paid in cash or in product?

7. WHAT kind of support does the company offer? 

When trying to choose between Party Plan Companies, looking for the “oldest” company is not always best.  Instead look for what kind of support and tools are offered to the Consultants.  Are you allowed to sell online with your own replicating website or shopping cart?   Does the company offer business tools such as catalogs, order forms, and product brochures at a reasonable price? Are there training opportunities available – either in person or virtually?  Companies who are staying with the times and not “hand cuffing” their consultants to the “old business ways” are striving in today’s market.

8. IF you change your mind, what is the buy-back policy?

Every company offers a buy-back policy should you change your mind about joining their company.   (If they do not, or there are a hundred hoops to jump through, this is a huge red flag!)  Get clear on what the buy back policy is with the hopes of course that you will never have to use it.  :)

Choosing the RIGHT Party Plan Company for you is a HUGE part of your success with this industry.  When I began, some 13 years ago,  I began with a great company… but it was not the right fit for me.  I knew I was on the right road… I just wasnt in the right car!   Once I found the right company for me, I used what I learned from my first company to skyrocket me to the top.

Whether you are brand new to the industry looking for a new Party Plan Company to join, or feeling like the company you are with just might not be the right fit for you, get the answers to these eight questions and choose the company that is perfect for YOU.

 

Party Plan Sales Success

Running Sales and Promotions are a huge part of the Party Plan Industry – but how do you make them a huge success?  No matter how great the offer may be – if it doesn’t generate business – what is the point, right?    Use this quick five tips to create an awesome promotion, get the word out, and keep your customers coming back again and again!

1. Decide what the objective is for the Sale. What is your goal?  Do you wish to increase your monthly sales volume?  Are you looking to gain new customers or reservice your existing customers?  Do you want to including Bookings into your Sales promotion?  Set your goal for EXACTLY what you want the promotion to achieve and then plan everything with that goal in mind.

2.  Create a Sales Promotion gives a great deal, without giving away your profit. Contrary to popular belief, you can have a great sale without “giving away the farm.”  I am a firm believer that we are in the business to MAKE money, not SPEND it… well, don’t GIVE it away either!  If you make 20% commission on sales, running a 10% off sale has just given away HALF of your earnings!   The truth is, your Party Plan Company has gone to great lengths to get you exceptional products at exceptional prices.   Get creative with your sales promotions and offer services along with product to add more value to your promotion!  Examples: Complimentary Skin Care Consultation with any order over $50.  My Top 5 Recipes with any Home Kitchen Purchase over $50. Free Gift Wrapping with any order over $50.

3.  Plan Your Promotions  ahead of time to be properly prepared. Timing is key, give yourself at least a few weeks in advance to get all of your sales tools ready. You will use this time to get some flyers, and advertising materials that will best showcase your promotion. Think about what kind of sale you will be running as well as what is within your budget.  Consider holidays, seasons, and other National and Worldwide events when planning your promotions.  Try to have all of your Sales planned out no less than 90 days in advance to have plenty of time to order and receive your promo items.

4. Create “Limited Time Offers.” Speaking of TIME – Run promotions for no longer than a week to ten days to create a sense of urgency.   People do not want to “miss out” on a great opportunity, so so create the sense of urgency with a close ending date on your promotion. Giving someone an entire MONTH for a sale will most likely allow for the customer to procrastinate (“oh I will buy that next payday”) and then forget about it entirely.

5. Get the word out! Sales promotions – like bookings – are about numbers.  The more people you tell – the more sales you will receive.  Simple as that.  So get the word out!  Send a Customer email, post on Facebook, write a blog post, ask others to share on their Facebook and Blog pages,  post on community message boards -spread the word like your life depended on it, be excited, this excitement will transfer well to your customers.