With more than 100 million active users and 400 million “snaps” per day, Snap Chat is one of the fastest growing social media networks around.
SnapChat offers a completely unique feel and opportunity than any other social media platform, so it has to be approached in a completely different way to gain maximum success for your direct sales business.
Snapchat is a mobile app that lets you send public or private snaps of images and videos to people from your smartphone. You can set the timer for how long it shows, add filters, GEOFilters, draw, add stickers, and more!
“My Story” chronicles chosen public Snaps for 24 hours to your followers. You can set your “snaps” to show
What would I want to spend time on something that disappears?
The beauty of SnapChat is that unlike other social media outlets where people are just randomly scrolling through, SnapChat captures your follower’s attention for just those few seconds as they watch your snaps.
There are no ads, no interruptions, no algorithms to overcome – just you and your follower!
How else is SnapChat different?
Instagram – themed, cohesive, branded, strategy… SnapChat – on the fly, reality, no real “rules.”
Facebook – share others content, share different
Twitter – SO LOUD! Everyone is talking on Twitter… SnapChat is much more controlled, less “noise” and less direct ads.
SnapChat = Authenticity
In a world of “reality” tv being
Growing your SnapChat following is just like any other social media site – you want to constantly promote and invite people to join you on SnapChat!
The #1 most important thing you can do on SnapChat is share quality, engaging content on a consistent basis.
Constant selfies – even with cute filters – are not engaging from a customers point of view.
You want your followers to look forward to seeing your Snaps every day – so give them something to come back for!
Also remember that Snapchat should be a part of your overall content promotion strategy, not something you just do on its own.
Use Snapchat to promote your products, hostess program, opportunity, referral program, blog, website, social media, etc.
Used correctly, SnapChat can be a highly engaged source of new customers, new ideas, and new business for your direct sales business!
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