Gardening Gifts Made Easy – eFavorMart #Giveaway

One of the most important parts of growing your Party Plan Direct Sales Business is marketing.  At Party Plan Divas we use the term “Gardening” because you really have to think of marketing as “planting seeds of success” around your home town.  These “seeds” will grow into opportunities for bookings, sales, and even recruiting.

Gardening Gifts are little marketing pieces  such as samples, coupons, candies, etc that are wrapped up to look like a little gift.  Because we believe that “presentation is everything” and a simple business card can easily be lost or forgotten, adding a little more presentation to your marketing is crucial. But how can you “pretty up” a sample jar or baggie and make it look like a gift?

Since 1998, I have been using eFavorMart because of their awesome prices and variety of choices.  (I even shared them with you last year as part of my “30 Days of Faves” Blog Party.)  I love being able to get everything I need all in one place, and shipped right to my door.  I have used everything from their Organza Favor Bags to their little Favor Boxes – I even ordered a bunch of their Wedding Bubbles to personalize and hand out at a huge Wedding Expo I participated in.  They also have great prices on bulk Silk Rose Petals for the ladies in the Romance Industry, and the Acrylic Ice Crystals would be a perfect gardening gift or would add sparkle to your demo table for the Jewelry Industry.

eFavorMart even has an entire line of items that can be personalized – making it even easier for you to make your Gardening Gifts! Their Personalized Ribbons add a great touch or the Personalized Satin Bags would be perfect to hand out sample kits.  Want some Gardening Gifts that are only $.25 each?  How about Personalized Matchbooks – perfect for our Candle Divas!

I have personally used eFavorMart for years for my personal Direct Sales Party Plan Business and can attest to their quality and usefulness, as well as great customer service from eFavorMart.  I ordered from them back when they were just getting started on eBay and have always been happy with everything I have received.   I am very excited to get to offer THREE of my readers a $20 giftcard to eFavorMart so you can check them out yourself!

You can check out everything eFavorMart has to offer on their website www.efavormart.com, and be sure to “Like” their Facebook Page to stay up to date with all the fun, new stuff they are coming out with!
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Living Naturally with H2O at Home

Thanks for stopping by the 2012 Diva Holiday Gift Guide from Party Plan Divas! Every day in November I will be highlighting some of the hottest products from the Direct Sales Industry – along with tons of great giveaways – from Independent Consultants across the USA. Help support small businesses this Holiday Season by shopping from Party Plan Consultants and make a difference in someone’s life! You are going to be shopping this season for your loved ones, why not help some one directly by buying through an Independent Consultant in Party Plan? Thanks for stopping by! Happy Shopping!

In the last year or so I have seen a real shift with our society. People are getting more and more concerned about the chemicals they put in their body, as well as surround themselves with at their home and workplace. The terms “natural” and “organic” are popping up more and more, and unlike in years past, these products are coming at a price that everyone can afford.

H2O at Home is a brand new Direct Sales company bringing this same philosophy to homes across the world with Advisors in the USA and abroad in Belgium and France.  Through in home “Get Togethers” you can learn how to keep yourself, your home, and your workplace spotlessly clean, without having to use hash chemicals.

H2O at Home is a company that is constantly moving forward. From its inception in France over 13 years ago,we have always and continue to think outside the box. We create products that make life easier while we hold true to our environmentally friendly and chemical-free values. In 2009 we brought this company to the U.S., a country of entrepreneurs. Our vision is to introduce: our unique products, our clear Direct Sales vision and the idea that you can preserve the environment without making compromises to households across America. Join us and together we can create a brighter future.

I got the chance to personally test a few of the H2O at Home products, and I must admit I was pleasantly surprised.  I have used “green” products before and been impressed with how much they can really do with just the use of water, but the H2O at Home line really blew me away.

My favorite product is a toss up between the laundry soap and the clay powder.  The Natural Laundry Soap has just enough of a scent to make your clothes smell fresh, but it is so concentrated I literally only needed half of their liquid versus the Tide cup that I normally use.  At $21 per bottle for 100 loads, the H2O at Home Laundry Soap is also more economical than my beloved Tide.

The Clay Powder stuff was awesome though – you lightly dampen one of their Heavy Duty Chiffonettes (towel-like-thingies) and kinda work it into a lather and go to town.  The cleaning power is incredible – I headed outside to my patio furniture to check just how “heavy duty” it could handle… the difference was clear… pun intended.

The H2O at Home line of products is as extensive as it is impressive – with everything from home fragrance to skin care to cleaning products to bath robes.  You can check out everything H2O at Home has to offer on their website – http://us.h2o-at-home.com/

Tips For A Great Customer eNewsletter

Try Constant Contact FREE for 60 days!Offering a Customer Newsletter (or eNewsletter) is one of the most TIME effective and COST effective things you can do to increase your Party Plan Business in big ways.  Reports show that companies that use eNewsletters have seen an increase in business both in first time sales and even larger increase in returning sales.   eNewsletters can also increase your customer loyalty, referrals, and enhance your reputation as an “expert” in your field.

But how do you know you are writing a great eNewsletter?  Here are some tips for making each eNewsletter that you send an exciting, effective marketing tool.

Carefully plan out your content.

Each eNewsletter should include these five vital pieces:

  • a welcome note from you
  • a product highlight and/or special with testimonials
  • hostess rewards with a call to action to “book your party now”
  • information on the business opportunity with a call to action to “join my team”
  • and an informational article relating to your industry

The welcome note should be a personal, upbeat note in your own words that thanks your readers for reading the newsletter, tells a bit about something you might be “excited” about, things going on with your business etc.  Make sure it is positive and upbeat – it will most likely be the first thing your customer reads.  Make sure it makes a great first impression.

Always highlight a single product or product bundle with a link to purchase going directly to that product check out page if possible.  Include a picture, description, sale or special if applicable, and a testimonial – even if it is your own!   Include a call to action (“Order Now While Supplies Last”) to create a sense of urgency and inspire your reader to purchase.

Hostess Rewards and Opportunity should be in every single eNewsletter you send out!  You never know who might receive your mailing at “just the right time” for them to book a party or join your team.  Your Hostess Rewards should include the sales or specials for the upcoming month – encouraging bookings early in your month to help “front load” your month to increase your monthly volume.  Also include a call to action with these as well.

A Informational Article turns your eNewsletter into a resource instead of simply a sales page.  By offering “free” information – tips, ideas, strategies, etc – your readers will come to know that your eNewsletters are full of useful information for them – even if they do not intend to purchase at this time.  Instead of simply deleting the eNewsletter, they are more inclined to open it to see what they might learn.  Your readers will be drawn in with the article, and may venture over to reading your sales pieces as well.  Either way you are continuing to show that you are knowledgeable in your field and willing to share what you know.

Try Constant Contact FREE for 60 days!

Build Your eNewsletter List.

Even if you have the best, most well written eNewsletter EVER – if no one is receiving it, your business is not going to benefit at all.   The larger your mailing list, the more beneficial each eNewsletter will be.

At your parties, ask your party goers for their email address to add to your email newsletter list.  If you are using the “Three Ways to Be Involved” introduction at your parties, include the eNewsletter offer when talking about benefits of being a customer or client.

Write a report or eBook to offer for free to everyone who signs up to your eNewsletter.   eNewsletter software such as Constant Contact give you the option of creating an auto responder which can give your brand new readers a free eBook or report when they opt-in to receive your eNewsletter.  The report can be “Top Ten Tips” for your industry, a great “how to” report, etc.  Remember, YOU are an expert – and the training you receive from your company is meant to build your business.  Share what you know!

Invite people to join your eNewsletter via your Social Media outlets, email, voice mail, etc.  With an Opt-In form – which most all eNewsletter software offer you – you can offer the opportunity for people to sign up for your eNewsletter no matter where they live, what time zone they are in, etc.  Your Opt-In form will be there 24 hours a day, 7 days a week.  So spread the word about your Newsletter on your Facebook Fan Page, Twitter, account, LinkdIn, in the side bar of your blog, in the signature on your email – everywhere!

Timing Is Everything.

The whole foundation of Party Plan Divas is a Time Management System that I have specifically created for Party Plan Consultants.  If you follow the Diva Success System, you know that I recommend your eNewsletters are sent out on the 20th day of each month.   This may go against other trainings you have seen that suggest sending them out near the beginning of the month, but let me explain why the 20th is an ideal time frame for your eNewsletter.

Sending later in the month creates that sense of urgency with your sales and specials because the “offer” is only good for another 10 or so days.   When you receive a “sale” that is good for an entire month, it is easy for a customer to think “oh, I want that, but it can wait till next payday.”  Chances are you will be long forgotten about by the time that next payday rolls around.

The 20th day of the month also gives you time to get some Hostess Coaching in – even if your Hostess books for the very first day of the next month!  Let’s say you send out your eNewsletter the morning of February 20th, and you receive an email or call of a hostess asking to have a party on March 1st – that gives you a full eight days to get invitations in the mail, get her some catalogs to show for outside orders, etc.  You can still get some of the vital Hostess Coaching steps in even with a party the very first day.

Likewise with the Business Opportunity information, most every Party Plan Company has a blueprint for getting started on the right track in the first month of her career.  With that in mind, you have the 8-11 days from the time the eNewsletter is mailed out until the first day of the following month to meet with her, tell her more about the opportunity, etc – even to schedule a KickOff Party if you choose to get her started at the beginning of the month and help her have a fantastic “first month in the business.”

With eNewsletter software you can also track your statistics to see who opened your eNewsletter, what they clicked on, and whether or not they shared or forwarded the email.  You can easily track what works – and what doesn’t!

 Be Consistent

With anything else in your business, consistency is key.   This is why I recommend The Diva Success System – it helps you to stay on track and solidify a system so that you can maintain consistency on every aspect of your Party Plan business.  Your eNewsletter readers will come to know and expect an email from you each month, and will look forward to readingTry Constant Contact FREE for 60 days! what you have in store for them every single month.  Sporadic, thrown together emails are obvious and annoying, and show disorganization within your business.  Create the habit, get in the routine, and give your eNewsletter the same priority as every other part of your business.

An email Newsletter is a phenomenal way to increase your business quickly, economically, and effectively right from your home.  You can work on your eNewsletter with your children at home, with or without a car in the driveway, or even in the middle of the night when you finally get some time to concentrate. You do not have to pick up the 600 pound phone, or worry about what you are going to “say” to someone.

Whatever your situation, you can begin right now to increase your business using an eNewsletter.

 

A Marketing Lesson… From KY Brand

Business has only two functions – marketing and innovation.  ~Milan Kundera

Last week while perusing the Valentine’s Section at the Pharmacy while waiting on a prescription to be filled I saw the new KY Brand Yours + Mine “Date Night Pack.”   The box grabbed my attention with  “Everything you need for a Perfect Date Night” scrolled across the front.  Talk about clever marketing.

Just in time for Valentine’s Day, KY Brand has partnered with MovieFone.com to offer $10 off two tickets to any movie with the purchase of the KY Date Night Pack.  In addition to that, when you spend $25 on any combination of KY Brand products from RiteAid now through February 12, you will receive a $25 voucher to Restaurants.com as well – putting dinner and a movie together with your KY Brand enhancers.

My first thought – GENIUS.

See, marketing has so much to do with strategy – positioning – innovation – and KY Brand understands that completely.  They have put together strategic partnerships with some of their best alliances, making a total win-win for every company involved.

They have also made it easy for their customers – who essentially make one purchase (the KY Date Night Pack) and have the entire evening laid out for them with dinner and a movie.   It puts everything needed for a “perfect night of romance” together in one simple place.

I think my favorite part about this though, is thinking about someone in the KY Brand Marketing Department had to be thinking “outside of the box” and have a genuine desire to help the CUSTOMER by putting products that most would think were “unrelated” (or at least *I* did lol) into a “Date Pack” that makes total sense and benefits everyone.

What kind of products do you have that you can “pair up” with other somewhat “unrelated” products or services to help your customers and benefit not only yourself, but maybe others in your community?   You already have a fantastic product – but what can you add to give it even more appeal?

Off the top of my head I can think of a few -

Skin Care Divas – have you thought about talking to manicurists about partnering “spa packs?”  Or what about talking to some Jamberry Nails Divas about putting packages together?

Or Health and Wellness Divas – have you thought about talking to some Personal Trainers to offer your customers a customized package?   Or even pairing up with a Skin Care Diva to do a color make over along with your healthy makeover!

How about the Home Decor Divas talking to Interior Designers – or even the “Paint Party” places that are sprouting up every where?  You could even work with a Candle Diva to come up with a great package for the home.

Kudos to the KY Brand Marketing Department for “thinking outside the box” and not being afraid to stretch and reach out to other “unrelated” companies and products.  That is BOLD innovation!

How can you use this same thinking to benefit you and your business?  I’d love to hear your thoughts below! Go BOLD Diva!

8 Questions To Ask Before Choosing A Home Party Plan Business

With the economy in the state that it is in, and dozens of Newspapers and TV Shows recommending the Direct Sales Party Plan Industry, people are coming by the thousands to find which Home Based Party Plan Business is right for them.  But how do you know which one to choose?  How do you know which one will be a good fit for you?

Thankfully there are literally hundreds of choices of Party Plan Companies all offering exceptional products and generous compensation plans.   In fact I would even go as far as to say you can guarantee success in ANY of the Party Plan Companies available – IF it is the right “fit” for you and you commit yourself to working the business.  So how do you know which one is the right fit?  Ask yourself these questions:

1. WHAT are you passionate about?

We all have a passion for something.  What kinds of things can you get really excited about?  Were you the girl helping everyone put makeup on for Prom?  Or do you enjoy cooking home made meals for your family?  Maybe you enjoy preserving people’s memories in pictures or decorating a home.  Or maybe you are the “Bling Queen” and love to help women feel fantastic adding just a bit of sparkle.

The truth is there are going to be down days in this business, and it will be your passion that gets you through them.   Ask yourself honestly what kind of product you can be so passionate about that you keep on keeping on, even when people are telling you no.

2.  WHAT are you strengths? 

If you were applying for a job position, what would the strengths be that you are bringing to the table?  Are you organized? A good communicator?  Do you like talking to groups of people or one on one?  Can you talk about delicate subjects and clearly communicate your recommendations?  Are you a good problem solver and interested in helping others?

3. HOW will you work?

Another great opportunity that the Party Plan Industry has to offer is freedom to work your business in different avenues.  Do you want to throw fun parties for groups of women?  Or sit one on one for consultations?  Do you want to work mostly online, or hand catalogs and brochures out around town?  Can you travel?  How many hours can you really commit to building your business?

4. WHAT does it cost to be in business?

Many times the only price that is ever advertised as a “getting started” cost is your initial Consultant Kit.  However, once you have signed the dotted line, you are then made aware of all of the other fees: credit card processing, monthly minimums,catalog prices,  order processing fees, party fees, Hostess Rewards, renewal fees…. Get the facts up front and do not be surprised later.

5. HOW often are new catalogs/product lines released?

Companies continuously add and remove products from their product line, but knowing how often you will be changing your demonstration or adding to your kit is important.   “New products” is a great reason to keep in touch with your customers, but changing your demo every month may also pose a problem.  Ask other Consultants how their “cycles” tend to run, and how their Corporate Offices handle the release of new products.

6. HOW will you get paid?

To someone new to the Party Plan Industry, a Compensation Plan can be pretty overwhelming.  Sadly many companies in an attempt to “stand out” are making their Compensation Plans harder and harder to understand.  When you have narrowed down the product line you want to carry from Question #1, and you have narrowed down the companies from #2 and #3, talk to Consultants from your remaining options and ask them specifically HOW they get paid.  Do they earn commission – money paid out collectively based on sales of a certain time period, or do you get a buying discount – where you purchase products at one price, and sell for a higher price.  Also, when you are paid on your team bonuses, are you paid in cash or in product?

7. WHAT kind of support does the company offer? 

When trying to choose between Party Plan Companies, looking for the “oldest” company is not always best.  Instead look for what kind of support and tools are offered to the Consultants.  Are you allowed to sell online with your own replicating website or shopping cart?   Does the company offer business tools such as catalogs, order forms, and product brochures at a reasonable price? Are there training opportunities available – either in person or virtually?  Companies who are staying with the times and not “hand cuffing” their consultants to the “old business ways” are striving in today’s market.

8. IF you change your mind, what is the buy-back policy?

Every company offers a buy-back policy should you change your mind about joining their company.   (If they do not, or there are a hundred hoops to jump through, this is a huge red flag!)  Get clear on what the buy back policy is with the hopes of course that you will never have to use it.  :)

Choosing the RIGHT Party Plan Company for you is a HUGE part of your success with this industry.  When I began, some 13 years ago,  I began with a great company… but it was not the right fit for me.  I knew I was on the right road… I just wasnt in the right car!   Once I found the right company for me, I used what I learned from my first company to skyrocket me to the top.

Whether you are brand new to the industry looking for a new Party Plan Company to join, or feeling like the company you are with just might not be the right fit for you, get the answers to these eight questions and choose the company that is perfect for YOU.

 

“What We’ve Got Here Is A Failure To Communicate.”

Last night Mike and I dined at a local restaurant and listened in as a customer was trying to give his order to the waiter… who was just NOT understanding what he was trying to say.  Both the customer and the waiter got frustrated, and sadly when the order came out – and was wrong – instead of sending it back, we over heard the customer say “No, it is fine, we just will not come back.”

Communication is such a critical part in Leadership, that it can truly be a defining factor on whether a company succeeds or fails.  Misunderstandings, Assumptions, and simply LACK of Communication are all detrimental to even the best of businesses.  In fact, I think it may be THE #1 thing that could make a difference of whether a company succeeds or fails.

In the last few months I have seen many Party Plan Consultants walk away from their businesses stating reasons like “I never knew what was going on,”  “I felt all alone,”  “I never heard from anyone,” “I was only talked to when I was producing big numbers,”  “I only felt important when I had big sales.”  In the case of the restaurant, it is a customer who was unhappy and will probably not only not visit the establishment again, but share with his friends the poor experience that he had.  In Leadership, you simply can not afford to have this barrier.

So how do you overcome this?  How do you communicate effectively to ensure the success of your business?

Do it well.

One misconception about effective communication is that there needs to be a lot of “fluff” and “pizazz.”   With all of the junk and distractions we are presented with each day, effective communication now is more about getting the point across in a clear, concise manner as quickly and effectively as possible.   Do not try to jazz up your communications with a bunch of fancy words or phrases in an attempt to sound more professional.  Research shows that the best communication is at about a 4th grade reading level, there fore everyone understands it.  Get to the point so everyone can get on with their day.

Do it often.

In my opinion you can not OVER communicate something important to your team.  In fact I think a lot of times it is not even WHAT you are communicating as much as it is showing that you ARE communicating and keeping people “in the loop.”  People want to feel informed, they want to feel included -  the sense of unknowing leads to fear, upset, and eventually giving up.  By “touching base” often, even with small updates, you are showing that their time matters, and that you care about them enough to want to keep them informed.

Do it together.

Collaboration is the new business model in 2011.   People not only want to be in the know, they also want to be seen and heard with their opinions.   Tools such as YahooGroups, Google+ Circles, Facebook Groups, etc allow for you to not only get your message sent, but also for everyone in the “group” to be able to discuss and weigh in as well.   It gives your team a feeling of belonging, and that their feelings truly matter.

Do it now.

My pastor said this week “The best time to plant a tree was 20 years ago… the second best time is right now.”   Whether you are a brand new Leader, or whether you have been leading a team for years, the best time to begin great communication is right now.  Stop what you are doing right now, and send an email out to your team.  Or create a Facebook Group and then announce it to your team.  Let them know that you care, that you are there to help them, and that you will be working to keep them as informed as possible to help them succeed in their business – no matter how high or low their sales are this week.   Send a note to them that effectively communicates that you will be communicating more effectively :)

Keeping your team connected and informed is one of the first steps to building a remarkable team.  It is one of the easiest, and most effective things you can do to ensure the success of your business.

Is Your Online Marketing WORKING!?

All this month we have been focused on Online Marketing – from Social Media to Online Parties to Email Campaigns.  But how do you know if any of your efforts are actually working!?  Are you giving yourself a “litmus test” to make sure you are not only doing the right things… but doing things right?

1. Track your time.  How much are you making per hour?  Don’t know?  This is a problem!  How much time do you spend actively WORKING on Social Media?  (Farmville and Monday Mingle DO NOT COUNT! :)Now do the math on how much you made per hour with that activity.  Are you happy with that amount?

2. Do your own website search and see where you fall.  Do you know what page of Google you are on?  (or how many?!) Search for your hot key words and see if you can “find yourself” amongst the thousands of other sites.

3.  Run different promotions – with different coupon codes – on different sites.   In other words, to track how well Facebook is working for you, run a promotion solely on Facebook, and even use the coupon code something like “FB1.”  You can do the same with Twitter and use something like “Twitter1″  – and then track each sale with by the coupon code.

4. As often as you are able, ask the question “How did you find out about us?” – whether on your email subscription registration, contact form, order form, or during customer care.   People are usually happy to tell you just exactly how they found your site!

5. Let someone else do it.  The Adobe Online Marketing Suite – powered by Omniture – provides insight into the performance of online marketing initiatives, empowers organizations to make informed decisions, and ensures the success of online marketing programs.  Their programs work within your contact management system to show you real time results from numerous different channels – all in an easy to understand format. Their search engine marketing blog will also give you ideas for increasing your online presence and effectiveness.

Whether you track your own results, or leave it to the professionals, it is important to know if your efforts are TRULY working.   Remember, the definition of insanity is “doing the same thing over and over expecting different results.”  Arm yourself with the truth, to know whether or not you need to “change direction.”

MyeSig.com Party Plan Business Building Tool

Hi! Thanks for stopping by the 30 Days of Faves Blog Party hosted here at The Party Plan Coach! Each day Divas from around the World will be highlighting their favorite products from their Home Party Plan line. I will be highlighting my favorite business tips, tools, and inspiration for you to help build your Home Party Plan business. Be sure to check back every day in June to see what’s new!

Email has pretty much replaced every form of communication – fax, letter, telegram – even phone calls.  According to radicati.com, there are approximately 3.1 billion email accounts Wordlwide.   With Smartphones becoming more and more popular, it is expected there will be 531 million wireless email users in 2011, with that number growing to 1.2 billion by year-end 2015.  Even more staggering is their estimated number of emails SENT Worldwide on a daily basis – 294 BILLION.  That works out to be 2.8 million emails every SECOND.

With numbers like these, how is your email supposed to stand out from the crowd!?!?

MyeSig.com is an innovative new product that let’s you completely customize your signature with animated images and links – turning every email you send into a selling tool – no matter the topic!   For as little as $9 per month you can have an amazing email signature, with links to up to 5 different webpages.  Even better, you can track the “clicks” to your MyeSig from your account dashboard.

MyeSig has many predesigned templates for the Direct Sales Industry.  Check out a few samples:

Products Shop Online Opportunity

.

Facebook Twitter Opportunity

.

Website Products Opportunity

.

Website Enter Text Enter Text Enter Text

.

The Company Product Opportunity

.

You can even have a signature completely customized for YOU!  Click HERE to see mine!  esig-208087

 

Constant Contact

Hi! Thanks for stopping by the 30 Days of Faves Blog Party hosted here at The Party Plan Coach!  Each day Divas from around the World will be highlighting their favorite products from their Home Party Plan line.  I will be highlighting my favorite business tips, tools, and inspiration for you to help build your Home Party Plan business.  Be sure to check back every day in June to see what’s new!

 

Today I want to tell you about my favorite Email Marketing Tool – Constant Contact.  Constant Contact launched in 1998 and is the favorite of nearly half a million small businesses for Email Marketing, Online Survey, and Event Marketing software.   Because their focus is to help small businesses, their prices are economical and competitive – in fact, I am surprised they do not charge more for the awesome service they provide. With one monthly fee, you can send unlimited emails to your mailing list each month, keeping your name and contact information in front of your customers often.  Oh, and did I mention it all fully integrates with all of your Social Media outlets?

The back end of Constant Contact software is very user friendly, and once you “get the hang of it” you can literally produce full color, professional HTML emails in seconds.   You can include your own images, links, videos, and more! You can even send out surveys to your email list to get valuable feedback from your customers on their wants and needs, to help you run your business more successfully.  They even have an app to send and manage emails directly from your smartphone!

Constant Contact also provides “opt-in” forms like the one you see in the right hand side of this website – allowing your customers to sign up easily to receive your emails.  They also offer an “auto responder” that will send every new signup a welcome email that you can include a download for a free report, coupon, etc.  Constant Contact gives you complete freedom to take care of your customers they way you want to!

Every email you receive through Party Plan Divas – including our Quick Tips Daily, eNewsletter, Specials, Announcements, invitation to the Diva Leadership Academy, invitation to Diva Success Seminar – they were ALL created with Constant Contact(by the way – if you havent received these emails – be sure to sign up over in the right hand sidebar to be added to our email list! :) You will also receive my report- 10 Traits of a Party Plan Leader when you sign up! )

Constant Contact is a remarkable tool for keeping in touch with your customers on a professional, consistent basis, without the need for expensive software or designing.  I absolutely love it, and will continue to use it for many years to come!

 

Party Plan Sales Success

Running Sales and Promotions are a huge part of the Party Plan Industry – but how do you make them a huge success?  No matter how great the offer may be – if it doesn’t generate business – what is the point, right?    Use this quick five tips to create an awesome promotion, get the word out, and keep your customers coming back again and again!

1. Decide what the objective is for the Sale. What is your goal?  Do you wish to increase your monthly sales volume?  Are you looking to gain new customers or reservice your existing customers?  Do you want to including Bookings into your Sales promotion?  Set your goal for EXACTLY what you want the promotion to achieve and then plan everything with that goal in mind.

2.  Create a Sales Promotion gives a great deal, without giving away your profit. Contrary to popular belief, you can have a great sale without “giving away the farm.”  I am a firm believer that we are in the business to MAKE money, not SPEND it… well, don’t GIVE it away either!  If you make 20% commission on sales, running a 10% off sale has just given away HALF of your earnings!   The truth is, your Party Plan Company has gone to great lengths to get you exceptional products at exceptional prices.   Get creative with your sales promotions and offer services along with product to add more value to your promotion!  Examples: Complimentary Skin Care Consultation with any order over $50.  My Top 5 Recipes with any Home Kitchen Purchase over $50. Free Gift Wrapping with any order over $50.

3.  Plan Your Promotions  ahead of time to be properly prepared. Timing is key, give yourself at least a few weeks in advance to get all of your sales tools ready. You will use this time to get some flyers, and advertising materials that will best showcase your promotion. Think about what kind of sale you will be running as well as what is within your budget.  Consider holidays, seasons, and other National and Worldwide events when planning your promotions.  Try to have all of your Sales planned out no less than 90 days in advance to have plenty of time to order and receive your promo items.

4. Create “Limited Time Offers.” Speaking of TIME – Run promotions for no longer than a week to ten days to create a sense of urgency.   People do not want to “miss out” on a great opportunity, so so create the sense of urgency with a close ending date on your promotion. Giving someone an entire MONTH for a sale will most likely allow for the customer to procrastinate (“oh I will buy that next payday”) and then forget about it entirely.

5. Get the word out! Sales promotions – like bookings – are about numbers.  The more people you tell – the more sales you will receive.  Simple as that.  So get the word out!  Send a Customer email, post on Facebook, write a blog post, ask others to share on their Facebook and Blog pages,  post on community message boards -spread the word like your life depended on it, be excited, this excitement will transfer well to your customers.