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Think Like A RockStar by Mack Collier

This weekend I had the pleasure of joining about 400 bloggers in Atlanta, Georgia for the Type-A Blogging Conference.

The comical thing is that I went with the goal to build my personal blog… and instead I learned so many things that are beneficial to Direct Sales Consultants as well!

The Opening Keynote was absolutely awesome – the perfect way to start the event.

Mack Collier, a Social Media Strategist who has worked with companies to help them better connect to their customers through social media, kicked things off with an amazing hour of “Think Like A Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans.” 

I took two pages of notes, tweeted about a half a million tips… the entire time thinking “Man, my Divas need this.”

Think Like A RockStar by Mack Collier

When his talk was over he mentioned that his books were for sale outside – and I was the first one in line.

Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. Think Like a Rock Star is an indispensable tool for any marketing professional.

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78 Responses

  1. Very interesting! Sounds like something I could really get some great information from. Thanks for sharing!

  2. I need this book and all the help I can get! I use only FB, as I am not computer literate and have much trouble just using what I have. W/o Party Divas, I would be totally lost. TY, Lynsey and all who contribute to so much content to help us.

  3. I wouldn’t say it’s my favorite but I prefer Facebook. I can post multiple pictures at one time and give a longer description with my own personal opinion on the product. I can do giveaways from more than one platform and my fans and customers can private message me without thier questions being public.

  4. Currently, I prefer Facebook to share my products and business with others. I recently started using Instagram.

  5. My favorite is Facebook only because it seems to be the most popular and easiest for me to get to. However, I’m sure others could be better with all the knew rules FB has.

  6. I prefer Facebook. I haven’t figured out the rest completely so Facebook is what I use. Its the easiest for my fans to see as well.

  7. I use Facebook. I find that it’s the forum that most of my customers use for their interactions. It helps me keep in touch with what is going on in their lives so I can comment and note important events.

  8. Would love to have this book! Also I’d say facebook is my favorite. I can post multiple pictures, schedule post and majority of my customers, family and friends use this social media more than all the others.

  9. My favorite social media outlet to connect with my fans is Facebook because it is easy to access; everybody has an account; and it’s easy to engage in dialogue with others and their friends.

  10. This book would be very helpful in my Research, you see for sometime now, I always wanted to do a blog but, I want to be the one that stands out not just another blogging I want a name for myself and to help other people with some wealth information and be that Rock Star that I know I can be. Thank You Lindsey for always keeping us up on the latest Trends that really work.!

  11. Facebook is definitely my favorite social media source to use. I feel like it reaches more people and gets more responses 🙂 Thank you for the giveaway Lynsey!

  12. I love Facebook! I love how you can do so much on there!! Videos, posts, pictures you name it can be done on Facebook. I am currently working on Twitter and Instagram and learning what to do and how to use it more often. I love that every app I have tried is user friendly and fun to use! Thank you Lynsey for offering this giveaway!

  13. Whoops, forgot to add that I use Facebook, Twitter, Pinterest and Instagram, but I think Facebook is my favorite way to interact since your post isn’t limited by the number of characters, and comments are more accessible.

  14. And now I read the instructions… LOL. I prefer Facebook right now just because I use it so much personally, it’s easiest to do everything in one place.

  15. Since I didn’t grow up with computer technology, Having this book soul be a tremendous asset in helping me speed up navigating through the different social media.
    I prefer to use Facebook because of the numerous ways I can use it to promote my direct sales business.

  16. My favorite social platform is currently Instagram. Its less chaotic, just photos! Unfortunately some of the other platforms have become a tell all expose all and they just bore me. With Instagram I guess you’re still “exposing” but I just prefer letting the pictures tell a story instead of all the chatter people tend to do on the other mediums.

  17. Right now I woudl say that facebook is my favorite way to keep in touch with customers and friends. The reality is taht so many people have it and you can get the work out quick. I am starting to use instagram a little more.

  18. Facebook feeds my social butterfly and Pinterest feeds my visual brain. I love them equally!

  19. I would have to say my favorite social media outlet is Facebook right now. Love how I can connect with people there, via messaging and groups. It’s great for building relationships. However, I am getting ready to delve more into Pinterest for business. Everybody LOVES pinterest!!! I like instagram too, but kinda feel like it’s a twitter with pictures. Not a big fan of twitter. I’m more about sharing stories, blog posts and other articles, not just blurbs with a photo.

  20. I love Instagram! It’s simple and visual, making connections and staying in touch a lot easier than other social media sites.

  21. I use Facebook because it’s easy for me to use. I’m working on using Pinterest to promote my business. I think I could get a lot of use out of this book!

  22. I don’t know what all the book is about, but the title sounds intriguing. I would love to win it and see what it is about!

  23. Lyndsey I was recently very in love with Facebook but after the many changes and ive finished training for gaining sponsorship for my business. Ive turned my heart back to twitter

  24. I would love to have this book! Always wanting to learn more to better myself and my business! I use all the social medias but would have to say I use Facebook the most only because that’s where most people are at. I love Pinterest and Google+ also. Sometimes Instagram & Tumblr.

  25. I totally understand that. I have such a love/hate relationship with facebook lol I keep hoping everyone will migrate over to GooglePlus – it truly is better than FB… just no one is over there LOL 🙂

  26. I prefer Instagram over all other social media because it’s the easiest way to blend business and personal life. I like that I can give customers valuable information about products and specials but also show glimpses of my real life. It’s neither constant sales-spam nor excessive personal content, but hopefully a balance that is both easy for me to manage and interact with and enough to keep people interested and returning to see what’s new.

  27. I think social media is the forefront of doing business well nowadays. I like to use FB the mist because it allows both my business & personal accounts to be separated yet intermingled with each other.

  28. I love Facebook to reach my customers, hostesses, guests and my team as well as the All’asta family! 🙂

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